Consultant, JCA Arts Marketing
Tony Lance has been working in commercial and non-profit arts marketing in New York City for the last 8 years. Before joining JCA, Tony worked at Dodger Properties on the marketing team for Jersey Boys on Broadway and across the globe. He was also part of the team that brought Matilda the Musical from London to Broadway. Following his passion for non-profit theatrical marketing, he managed sales and promotions for three seasons at Manhattan Theatre Club. While there, he pioneered the first-ever Broadway mobile rush for the sold out hit Heisenberg and establishing a robust partnership with TodayTix. He remains a champion for accessible, non-profit theater while ensuring sales and revenue initiatives stay competitive in a commercial marketplace.