Vassar College kicks-off thankQ CRM implementation with JCA
After a comprehensive request-for-proposal process, Vassar College selected thankQ CRM, a cutting-edge fundraising and membership management system, to replace their current system. JCA, the implementation partner for thankQ CRM, has been working closely with the team at Vassar during the project planning phase.
Arts Marketing Against Sanity – RESULTS!
Last week, we introduced a new game for our colleagues—Arts Marketing Against Sanity! We gave you three prompts, with five answers each, and you voted on your favorite answers. Here are the winners.
TN Inspire: Youth is Not Wasted on the Young
Our very own Steven Roth, President of JCA Arts Marketing, gave a killer “TN Inspire” speech at the Tessitura conference last month. He talks about Broadway’s influence on our youth in this inspiring and fun 5-minute video.
The 6 Most Common Data Mistakes Fundraisers Make—And How to Fix Them!
Over our three decades of work with clients, we've noticed some common mistakes that fundraisers make with their data. So, we decided to round up the six most frequent mistakes that we see and explain exactly how you and your team can fix them.
Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
Rock Star of the Month (August 2018) – Jon Wrye
Steve Jacobson announces this month's Rock Star
Segmentation and Targeting: Don’t Use One without the Other
Grouping donors into categories based on shared characteristics is called segmentation. But—here’s the important thing—segmentation needs targeting to be most effective.
Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.