Arts Marketers: Let's make some memories!
What if "memory making" was a key part of your audience engagement strategy?
Ask Me Anything: Dynamic Pricing and Customer Service
"Dynamic ticketing can present some customer service challenges—especially when it is new. How do you head off complaints or respond to patrons when you are A) discounting below initial costs, which may tick off some who paid full price or B) losing a potential new acquisition customer who is buying late and facing mediocre seats at a premium cost?"
Tackling Your Organization's Resolutions
What is it about January that makes us want to start over?
5 Metrics Fundraisers Need to Track to Retain Their Donors
Donor retention is undeniably critical to meet your nonprofit’s revenue goals, but it can be tough to know which efforts result in higher retention levels or upward movement of donors. That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates.
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2018
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Rock Star of the Month (November 2018) – Paul Kappel
Steve Jacobson announces this month's Rock Star
I Think We Need a New CRM—Now What?
Your organization has grown and evolved over the years (or decades), and it’s time to consider a new CRM system. So, now what?
Ask Me Anything: Starting Dynamic Pricing
"I’m already halfway through my season but want to start dynamic pricing. Is it too late?"