Why Arts Administrators Need to Break Up with the "Relationship" Metaphor
You've no doubt heard the metaphor of patron loyalty being like a relationship—but this "dating" framework may create a problematic caste system of arts patrons.
Teaching New Tricks: Weaning Your Team Off the "Old" System
To ensure a smooth transition from your old system to the new, it is essential to consider the human-side of the project by forming an integrated strategy for promoting user adoption. Here are our tips.
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?
Do you need this CRM customization? Four things to think about.
Getting a new customization can be exciting, but without the right preparation you could miss an opportunity to optimize your software’s potential. Consider these four points before getting the customization you’ve had in mind...
Study: Audience Churn and Retention
JCA Arts Marketing reached out to over 100 performing arts organizations across the US to spot trends in churn and retention across the performing arts industry. Here are the results...
Ask Me Anything: The Xennials
Having a hard time reaching Millennials? Consider another group.
RMA Feature Focus: Performance Groupings
This under-explored feature of the RMA allows you to build custom performance filters.