Don't Be Creepy: Direct Marketing Gone Wrong
Donna Caputo shares real-life examples of direct marketing that took some wrong turns. Don't make these mistakes!
How Much Pain Can You Take? Assessing Your CRM Quality of Life
Daily discomfort with your fundraising system? Take a good, hard look at how your CRM is blocking your success.
Car Shopping and CRM Selection: Lessons from a Pontiac Grand Am
Think beyond obvious requirements to get the vehicle you need to drive successful fundraising.
Avoiding the "Order Taker" Trap
End users don’t always realize they are asking Advancement Services to jump through hoops when they ask for something and say they need it “now." How do you break this cycle?
Should we insource our direct response campaigns? What you may be missing.
Many organizations use outside vendors to help with direct response campaigns. Inevitably a question will arise: “Couldn’t we do this ourselves in-house?” Here's a checklist of key questions to consider.
Should we outsource our direct response campaigns? What you may be missing.
As your organization grows, managing direct response campaigns internally may leave you questioning if your team should continue to handle it all in-house. If it is time to think about outsourcing, it is important to thoroughly examine all aspects.
Top Questions to Ask Your CRM Data Conversion Testing Partner
Data conversion is an opportunity to transform your data to make your organization more efficient, and to help you gain and leverage your fundraising insights. Why simply convert your data, when you can transform it?