Ask Me Anything: Returning Artists
"Next year we have a returning artist who didn't sell well the last time they performed at our venue. How do we change up the messaging?" Find out what Timmy has to say.
Love Your Audience (And They'll Love You)
Your performances begin the moment a patron hears about your show—far before the lights ever go down. Therefore, a somewhat painful truth emerges …
Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Ask Me Anything: Price Discrimination
"How are other arts organizations successfully price discriminating to capture more value from cohorts with higher willingness to pay?" Find out what Timmy Metzner has to say.
Ask Me Anything: Zoning vs scaling
"What is the difference between 'zoning' the house, and 'scaling' the house?" Find out what Timmy has to say.
5 Simple Ways to Better Leverage Your RMA
We've compiled five time-saving shortcuts that help you leverage the Revenue Management Application (RMA) to work smarter, not harder.
Success Story: Incremental Income at Arizona Opera
Find out how Arizona Opera worked with JCA to better their dynamic pricing strategy.
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...