Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
RMA Feature Focus: Performance Groupings
This under-explored feature of the RMA allows you to build custom performance filters.
Study: Audience Churn and Retention
JCA Arts Marketing reached out to over 100 performing arts organizations across the US to spot trends in churn and retention across the performing arts industry. Here are the results...
Why Arts Administrators Need to Break Up with the "Relationship" Metaphor
You've no doubt heard the metaphor of patron loyalty being like a relationship—but this "dating" framework may create a problematic caste system of arts patrons.
Ask Me Anything: Asking for Discounts
Consumers are perceptive and know that finding a discount code isn't too difficult when searching online. But how far does generous customer service go in building loyalty?