Arts Marketing Against Sanity – RESULTS!
Last week, we introduced a new game for our colleagues—Arts Marketing Against Sanity! We gave you three prompts, with five answers each, and you voted on your favorite answers. Here are the winners.
TN Inspire: Youth is Not Wasted on the Young
Our very own Steven Roth, President of JCA Arts Marketing, gave a killer “TN Inspire” speech at the Tessitura conference last month. He talks about Broadway’s influence on our youth in this inspiring and fun 5-minute video.
Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.
Ask Me Anything: Entry-Level Ticket Prices
What's the opposite of decoy pricing? Steven weighs in.
RMA Feature Focus: Season Wrap-Up
At the end of your season or fiscal year, are you using the RMA to its fullest potential to help you wrap up the season? Consider these reports that can help you take a look back and see how your season compares to those that came before it.
Ask Me Anything: Audience Behavior Metrics
"We’re interested in tracking our audience behavior over the past several seasons, but aren’t sure where to start. What metrics do you recommend to measure our audience behavior?"