RMA Feature Focus: Reports to use after season announce
Here are some suggestions of reports to track how your upcoming season is performing, even if that first performance is still a long way off.
Ask Me Anything: Communicating Dynamic Pricing
How should you tell your audiences about your pricing structure? Steven weighs in.
Ask Me Anything: Tough Seasons
"What advice and encouragement can you give for organizations facing a string of failures?"
Ask Me Anything: Re-Scaling
"How often should we re-scale our house? We re-scaled two years ago, is it too soon to do it again?"
Ask Me Anything: Boards
"I’m trying to implement dynamic pricing at my organization, but our board is against the idea of raising prices. Do you have any recommendations on how to handle this?"
Ask Me Anything: University Arts Organizations
"As a performing arts organization within a university, we often struggle with how to engage our student population as new audiences. What strategies, be that pricing or promotion, have you seen work?”
Embracing Brand Disloyalty
Rather than viewing other arts organizations as competition for time and money, what if those organizations were viewed as partners in building a community of brand disloyal arts patrons?
Case Study: TPAC achieves huge subscription ROI via segmentation strategies
For its 2017-18, Tennessee Performing Arts Center saw a subscription campaign ROI to the tune of over 3,000%. Read how.