Ask Me Anything: Moving Younger Audiences Up The Ladder
By doing a quick glance at 21 company websites from prominent theatre, opera, and symphonic organizations across the country, I have found that most have a student rush or similar access program. What the vast majority don’t have is a membership or subscription option to engage young people with their programming at an early age with accessible pricing and subscription perks.
Ask Me Anything: Second-Time Patrons
"Once you have segmented them and sent them a great offer to come back that they took advantage of, what next? Do they get another deal, but smaller? Do they get added to the greater list? How long do you keep them segmented?"
Ask Me Anything: The Met's New Admission Policy
The Met has rolled out a new admissions policy, and other box offices should take notes.
Ask Me Anything: Asking for Discounts
Consumers are perceptive and know that finding a discount code isn't too difficult when searching online. But how far does generous customer service go in building loyalty?
Ask Me Anything: Retention from Third-Party Sites
"Can organizations retain ticket buyers who buy deeply discounted inventory on sites like Goldstar and Groupon?" Find out what Steven Roth has to say.
Ask Me Anything: Corporate Social Responsibility
What can be done differently to get people to give? The tricky thing is, you can't really force someone to donate...
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2017
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?