Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.
Ask Me Anything: Entry-Level Ticket Prices
What's the opposite of decoy pricing? Steven weighs in.
Ask Me Anything: Audience Behavior Metrics
"We’re interested in tracking our audience behavior over the past several seasons, but aren’t sure where to start. What metrics do you recommend to measure our audience behavior?"
Ask Me Anything: Senior Discounts
"We are considering doing away with senior discounts. Does that send the wrong message?" Read Timmy's advice.
Ask Me Anything: Pricing a Quick Sell-out
"We have an upcoming onsale for popular, one-night concert, which could sell out on the first day. Is it appropriate to raise prices during the on-sale day?”
Ask Me Anything: Avoid Upsetting Your Subscribers
You need to re-scale your house, but you want to avoid upsetting your subscribers. Read Timmy's advice.
Ask Me Anything: Communicating Dynamic Pricing
How should you tell your audiences about your pricing structure? Steven weighs in.