Ask Me Anything: Remember Your Mission Statement
We’ve reached a point at our organization where opening weekends for our productions have become so full of high-level donors, corporate sponsors, and elite members of the industry that I’m worried we’re moving away from being a nonprofit and coming across as money-hungry and inaccessible to our core audience. What should we do?
Ask Me Anything: Segmenting Your Audience
"We’ve identified several segments for an upcoming mailing. How do we know if this is the best way to segment our audience?"
Ask Me Anything: Segmentation Metrics
"We’ve recently started being more strategic about our segmentation strategy. What key metrics do you recommend using to measure our results?"
Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
Ask Me Anything: Segmentation Strategy on a Low Budget
"You talk a lot about segmentation, but I work at an organization with a small staff and limited resources. Is that kind of marketing realistic given our time and budget-constraints?" Read Timmy's advice.
Ask Me Anything: Candidates for Subscription
What are characteristics of the most qualified candidates for subscription? Read Timmy's advice.
Ask Me Anything: Loss Aversion
What is loss aversion and how can it relate to the arts? Steven weighs in.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.