Comparing Ticket Prices
"When we price our tickets, is it best to keep the ticket prices at other arts organizations in our area in mind?" Consultant Timmy Metzner shares his thoughts.
Ask Me Anything: Working with JCA Arts Marketing
"I’ve read a lot of your answers and have gotten a lot of great tips. I’d like to hear what it’s like to work with JCA Arts Marketing though. What makes you different than other consulting firms? " Read Timmy's take.
Ask Me Anything: The Hamilton Problem
There are a few things you can count on in the arts, such as: audience churn is going to happen, oncers are not your best customers, and Hamilton is going to boost subscription and single ticket numbers and sell out.
Ask Me Anything: Tracking a Growing Audience
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Dynamic Pricing and Customer Service
"Dynamic ticketing can present some customer service challenges—especially when it is new. How do you head off complaints or respond to patrons when you are A) discounting below initial costs, which may tick off some who paid full price or B) losing a potential new acquisition customer who is buying late and facing mediocre seats at a premium cost?"
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2018
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Ask Me Anything: Starting Dynamic Pricing
"I’m already halfway through my season but want to start dynamic pricing. Is it too late?"
Ask Me Anything: Sharing Data
"Data is one of our most valuable resources. Why would we share it with other organizations?"