Why Arts Administrators Need to Break Up with the "Relationship" Metaphor
You've no doubt heard the metaphor of patron loyalty being like a relationship—but this "dating" framework may create a problematic caste system of arts patrons.
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?
Ask Me Anything: Flexible Subscription Pricing
Flexible subscriptions are certainly gaining popularity, and many of us marketers see them as a great compromise between single ticket sales and traditional subscriptions. But how does it compare in price? Jennifer answers.
Study: Audience Churn and Retention
JCA Arts Marketing reached out to over 100 performing arts organizations across the US to spot trends in churn and retention across the performing arts industry. Here are the results...
Ask Me Anything: The Xennials
Having a hard time reaching Millennials? Consider another group.
RMA Feature Focus: Performance Groupings
This under-explored feature of the RMA allows you to build custom performance filters.
Ask Me Anything: Airlines and Dynamic Pricing
Should we be modeling our dynamic pricing after the airline strategy? Jennifer weighs in.