Ask Me Anything: Remember Your Mission Statement
We’ve reached a point at our organization where opening weekends for our productions have become so full of high-level donors, corporate sponsors, and elite members of the industry that I’m worried we’re moving away from being a nonprofit and coming across as money-hungry and inaccessible to our core audience. What should we do?
Arts Marketing Against Sanity Part 2– RESULTS!
Last week, we gave you two more questions from our favorite game—Arts Marketing Against Sanity! Here are the winners.
Arts Marketing Against Sanity... Part 2
A couple months ago, we introduced you to a new game—Arts Marketing Against Sanity! Well, it's time for a couple more rounds.
Ask Me Anything: Segmenting Your Audience
"We’ve identified several segments for an upcoming mailing. How do we know if this is the best way to segment our audience?"
INFOGRAPHIC: A Survey of Subscription Packages
We surveyed 106 performing arts organizations in North America for stats around how many organizations have traditional subscriptions, what they call their subscribers and subscription packages, and more...
Ask Me Anything: Segmentation Metrics
"We’ve recently started being more strategic about our segmentation strategy. What key metrics do you recommend using to measure our results?"
Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
The Segmentation Guide – for Arts Marketers
A guide to help arts marketers bring segmentation from the tactical to the strategic level.