Teaching New Tricks: Weaning Your Team Off the "Old" System
To ensure a smooth transition from your old system to the new, it is essential to consider the human-side of the project by forming an integrated strategy for promoting user adoption. Here are our tips.
Ask Me Anything: Flexible Subscription Pricing
Flexible subscriptions are certainly gaining popularity, and many of us marketers see them as a great compromise between single ticket sales and traditional subscriptions. But how does it compare in price? Jennifer answers.
Do you need this CRM customization? Four things to think about.
Getting a new customization can be exciting, but without the right preparation you could miss an opportunity to optimize your software’s potential. Consider these four points before getting the customization you’ve had in mind...
Ask Me Anything: The Xennials
Having a hard time reaching Millennials? Consider another group.
Ask Me Anything: Airlines and Dynamic Pricing
Should we be modeling our dynamic pricing after the airline strategy? Jennifer weighs in.
Ask Me Anything: Ticket Fees
Show the whole cost up front or save the fees for the end? Read Jennifer's tips on how to add fees in a way that's right for your organization.
Nobody expects the Spanish inquisition! When innovation inspires change
You’ve sat through several sales pitches and have made a decision on a new CRM. Brace yourself, though, because the fun part is about to begin...
What we learned from the elephant in the room
We wanted to collect data on a topic that we felt was the elephant in the room—audience attrition, or why audience members attend a performance and never come back. So, we brought an actual elephant to the room…