Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
Ask Me Anything: Segmentation Strategy on a Low Budget
"You talk a lot about segmentation, but I work at an organization with a small staff and limited resources. Is that kind of marketing realistic given our time and budget-constraints?" Read Timmy's advice.
Ask Me Anything: Candidates for Subscription
What are characteristics of the most qualified candidates for subscription? Read Timmy's advice.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.
Ask Me Anything: Senior Discounts
"We are considering doing away with senior discounts. Does that send the wrong message?" Read Timmy's advice.
Ask Me Anything: Pricing a Quick Sell-out
"We have an upcoming onsale for popular, one-night concert, which could sell out on the first day. Is it appropriate to raise prices during the on-sale day?”
Ask Me Anything: Avoid Upsetting Your Subscribers
You need to re-scale your house, but you want to avoid upsetting your subscribers. Read Timmy's advice.
Jennifer Sowinski Promoted to Consultant
Steven Roth announces the promotion of JCA Arts Marketing's Jennifer Sowinski