Ask Me Anything: University Arts Organizations
"As a performing arts organization within a university, we often struggle with how to engage our student population as new audiences. What strategies, be that pricing or promotion, have you seen work?”
Ask Me Anything: Demographic Segmentation
Is demographic segmentation something your team should consider? Read Timmy's advice first.
Ask Me Anything: Repertoire Scoring
What are some best practices for using repertoire coding to set your budget? Find out what Timmy Metzner has to say.
Ask Me Anything: Fixing Holes in the House
Let's start by addressing how those holes got there in the first place...
Ask Me Anything: Retention from Third-Party Sites
"Can organizations retain ticket buyers who buy deeply discounted inventory on sites like Goldstar and Groupon?" Find out what Steven Roth has to say.
Ask Me Anything: Returning Artists
"Next year we have a returning artist who didn't sell well the last time they performed at our venue. How do we change up the messaging?" Find out what Timmy has to say.
Ask Me Anything: Marketing to Millennials
"What are ways to increase Millennial ticket buyers across genres for performing arts organizations?" Find out what Timmy Metzner has to say.
Ask Me Anything: Permission Marketing
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.