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"It’s evident to us that there’s a huge shift in how people want to buy our tickets. We are committed to delivering those tickets where our customers are – and that’s via Facebook.”

Dave Alton,
Center Theatre Group

Home > What We Do > NEW! Facebook Ticketing

NEW! Facebook Ticketing

From the earliest days of marketing, the mantra has been to reach customers where they live. More and more of your customers live on Facebook. Are you selling there?

Now you can.

With the new TN Social Ticketing™, your patrons can view available performances, securely purchase a ticket, share that purchase with their Friends, and invite their Friends to join them – all directly through Facebook.

Benefits to your organization:

Who doesn't want to be the hero? Patrons can forget all those back-and-forth emails and texts to schedule an outing with Friends. TN Social Ticketing gives patrons the ability to organize a night out with Friends – right on Facebook. Additionally, the group organizer isn’t stuck buying all the tickets and then waiting to get reimbursed by Friends. Each attendee purchases his or her own ticket – and adds their information to Tessitura - through your organization’s own secure purchase path.
Just how big is this group going to get? Now you’ll know. TN Social Ticketing gives you unprecedented insight into the customer behavior and dynamics that lead to a sale and the building of a referral network.
All the benefits of social networking, plus the security of your own purchase path. Once patrons are finished talking about your organization, selecting performances, inviting Friends and selecting group seats, they purchase their tickets securely via your organization’s purchase path. No credit card information is given to Facebook.
With conventional purchase paths, you miss out on data for many of your attendees. TN Social Ticketing gives you data on everyone attending, not just the individual purchaser of multiple tickets.
Who's the driving force behind the ticket sales? TN Social Ticketing gives you the ability to track the social instigator and participant roles for individual constituents, which gives you even more valuable CRM data. The app is integrated directly back to Tessitura.
How often does your organization get a multitude of free, favorable shout-outs from one purchaser to many potential purchasers? TN Social Ticketing gives patrons the ability to broadcast their interest and participation in your organization’s specific performances to all of their Friends – a far greater endorsement than anything you can provide directly.
How effective is your conventional method to grow group sales? TN Social Ticketing offers a self-organizing group sales mechanism. By allowing your customers a way to create and manage their own groups, you promote more group attendance activity, and possibly reduce traditional group sales overhead.

Two versions – which one is right for you?

The “Do-it-Yourself” solution – Created by JCA, Inc. in conjunction with the Tessitura Network, this toolkit allows Tessitura organizations to integrate Facebook components with a variation of their own purchase path. JCA provides a set of components which allows your programmers to easily design a Facebook purchase application for your own organization. Need help with programming? JCA can provide that, as well.
The ”Pre-Built” solution – This is a “plug-and-play” application that’s ready to go. The Tessitura internet services team handles the installation, and you’re all set to sell on Facebook!

What's included in the "Do-it-Yourself" Solution

A series of Facebook screens to manage the event creation process
Ability to see where your Friends are sitting at the performance
Single sign-on, which integrates Facebook authentication into Tessitura account creation
The ability to share purchase with Facebook Friends
The ability to post purchase to Facebook Wall
The code necessary to integrate Facebook with your purchase path
The code necessary to add Friend seat locations to your SYOS (Select Your Own Seat) application
A complete sample site, with all components implemented, to help jumpstart your programmers
Documentation to help you implement

What’s included in the “Pre-Built” solution?

A complete ticketing purchase path
A series of Facebook screens to manage the event creation process
Ability to see where your Friends are sitting at the performance
Single sign-on, which integrates Facebook authentication into Tessitura account creation
The ability to share purchase with Facebook Friends
The ability to post purchase to Facebook Wall

For more information, or to order:

Please contact JCA, Inc. at smarter@jcainc.com