INTIX 2023

Finding the Opportunity in Subscription Decline

INTIX 2023
Wednesday, January 25, 2023
2:30 p.m.
Seattle, WA

The decline of subscribers at arts organizations has many of us feeling alarmed. How will we fund our seasons? How will we fill houses? Where will our donor pipeline come from? But what if we viewed subscription decline as an opportunity, instead of a threat? In this session, we’ll explore research and marketing methodologies to develop creative audience engagement programs that leverage current consumer behavior and the full creativity of your organization.

In this session, we’ll discuss the current behaviors of arts consumers, and their effects on the subscription model. We’ll also share research methodologies that will help you develop new programs that motivate audience engagement as well as examples of loyalty models that better cater to current lifestyles and audience behavior.

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Jamie Alexander, Director of JCA Arts Marketing, helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.