Priced to Perfection: AI-Powered Pricing to Optimize Revenue and Attendance
Wednesday, April 30th at 12:00pm ET / 9:00am PT
Exclusive webinar for Tessitura users. The right ticket price is already in your data. Vivian from JCA is here to help!
How do you determine the “right” ticket price for your organization? The answer lies in your data—and Vivian is here to help. Join JCA’s pricing experts for a deep dive into data-driven pricing strategies that optimize both revenue and attendance.
In this webinar, you’ll:
- Gain insights into pricing philosophy for a tumultuous 2025, where price sensitivity is low, but risk is high.
- Learn about tools for setting prices effectively and getting prices right from the start.
- Discover how machine learning can refine your pricing strategy throughout the sales cycle.
Plus, get an exclusive look at Vivian, JCA’s next-generation revenue management software, designed to bring you AI-powered pricing recommendations and real-time sales insights.
Presenter:
Jamie Alexander (Vice President, Growth & Development at JCA) helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.