Spektrix Presents: The Future of Patron Loyalty

What does reattendance look like in 2023 and beyond?

Thursday, February 9, 2023
2:00 p.m. ET

Is your current approach to patron loyalty the right one for you and your audiences?

Traditional approaches to loyalty may no longer work in a fast-changing world. Spektrix is committed to working with arts and culture professionals to anticipate the needs of your audiences and provide you with the practical insights and solutions necessary to continue driving revenue. That’s why they’re bringing together partners from across the sector to share dynamic and responsive approaches to loyalty.

Experts will share ideas on:

  • Selling and promoting loyalty to your audiences
  • Understanding patron motivations
  • Segmenting your offer to meet audience needs
  • Combining loyalty models to create a pipeline that promotes flexibility, measurement, and continual improvement

This webinar will explore real-life examples drawn from arts professionals in a wide range of roles across the arts sector. There will be a live Q&A so that you have the opportunity to drive the conversation and ask the questions that matter most to your team.

You’ll walk away from this event with take-home resources and practical ideas for growing loyalty, no matter how large or small your team. Together, we’ll redefine what success looks like and how to achieve it.



Jennifer Sowinski Nemeth, Senior Consultant & Analyst, JCA Arts Marketing
Jane Whitty, Senior Consultant, Capacity Interactive
Rani Haywood, Senior Vice President, Tom O’Connor Consulting Group
Eric Nelson, Client Engagement Officer, TRG Arts