The Shift in Audience Behavior & What It Means to You.
August 15-17, 2022
Using ticketing data from Tessitura organizations across the country, we’ll examine how audience behavior changed relative to before the pandemic and how we should adjust our strategies as a result. What types of shows are popular? When are people buying? How much are they paying? How does this affect your projections? We’ll answer these questions and more in this interactive session, and talk about methods to use this data to build future audiences.
JCA Arts Marketing is proud to sponsor the Tessitura Learning and Community Conference (TLCC). We hope to see you there! If you’d like to connect with one of our team members at the conference, please contact us.