TLCC 2025

August 10-13, 2025
Anaheim, CA

TLCC returns in 2025 for three inspiring days of community-building and learning. There is no place like TLCC to access such an invaluable network of industry leaders and peers at the convergence of arts, culture and technology.

Session

Trends in Audience Behavior: What’s Changed in 2025?

Vice President of Growth & Development Jamie Alexander and Manager, Professional Services Jennifer Sowinski Nemeth reveal results from our new study which examines current audience behavior at Tessitura performing arts organizations in 2025.

What new trends are we seeing? Has recent economic and political uncertainty affected attendance or spending overall? Where are there areas of opportunity, and how do we capitalize on it? We’ll also share new insights on “shadow audiences”—those people in your audience who are not the primary ticket buyers—and discuss web trends as leading indicators of audience trends.

Meet Vivian

Vivian is more than just a revenue management tool, it’s your AI-powered copilot, built with JCA’s industry-leading pricing expertise.

Vivian will help you manage your pricing with AI-powered dynamic pricing and predictive forecasting, as well as provide tools for easy demand and sales analysis.

We’ll be offering live 10-minute demos of the software at the conference.
Schedule a demo and see how Vivian can transform your revenue management work.

Sponsor

JCA Arts Marketing is proud to sponsor the Tessitura Learning and Community Conference (TLCC). We hope to see you there! If you’d like to connect with one of our team members at the conference, please contact us.