JCA Arts Marketing Speaks at Leadership Nouveau
Steven Roth, JCA Arts Marketing President, is pleased to be a panelist at Leadership Nouveau, a conference that examines the challenges of arts management in the 21st century. Organized by HEC Montreal, one of Canada’s leading business schools, the conference takes place November 7 in New York.
The panel, “How to Enhance the Consumer Experience in the Arts and Culture?” will be held at 10:15 a.m. The moderator will be Philippe Ravanas, Professor and Emeritus Chairman of the Business & Entrepreneurship Department at Columbia College in Chicago. Other panelists include Alain Dancyger, Executive Director, Les Grands Ballets Canadiens de Montreal; and John Lanasa, Vice President of Marketing & Communications, Brooklyn Academy of Music in New York.