Segmentation Engine Webinar April 13, 2016
At 12pm EST on April 13, 2016, Tessitura users have an opportunity to participate in a free, 60-minute webinar on the Segmentation Engine, a powerful new web application for simplifying complex database queries. Developed by Baker Richards and JCA, and fully integrated with Tessitura, the Segmentation Engine allows marketing, ticketing, and development professionals to create customer segmentations to send back to Tessitura for use in List Builder and T-Stats. Presenters Tim Baker and Steven Roth will demonstrate how the practical outputs of this easy-to-use application can improve the accuracy of targeting and the effectiveness of CRM strategy. Nicole Keating, Assistant Vice President, Business Intelligence at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, will share her experiences with the Segmentation Engine.
Contact Tessitura to register for the webinar.