Arts Marketing

Grow Revenue.
Grow Attendance.
Grow Engagement.

Fuel your organization’s forward momentum by taking greater advantage of every opportunity to increase revenue, boost attendance, and grow patron value. Our seasoned arts marketing consultants have the knowledge, tools, and skills to help you find these opportunities and act on them.

Transform Your Data into Action

Start leveraging your data more effectively to reach your goals. Our deep industry experience as arts marketing consultants means we have worked with hundreds of museums, dance companies, opera companies, performing arts centers, symphonies, theatres, and more to strengthen their strategies for connecting with audiences. We’ll do the same for you.

Pricing

Let us help you optimize pricing to balance revenue and accessibility. We’ll help you design the ideal pricing strategy to increase revenue momentum now and in the future.

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Segmentation

Discover exactly who your best prospects are and how to connect with them. Deep insight into your audience enables you to target the right people with the right message at the right time.

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Audience Research & Analysis

Drawing from customer transactional data and advanced predictive techniques, we’ll help you get clarity on how your patrons act today—and what you can expect from them tomorrow.

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Subscriptions & Memberships

Develop a loyalty strategy based on data, not guesswork. Our experienced arts marketing consultants use in-depth database analysis and primary research to produce engaging, effective loyalty programs.

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Interim Staffing

Faced with a changed workplace due to the coronavirus pandemic, your organization may require extra help to move toward your goals. We offer marketing and Tessitura interim staffing and consulting to help your team recover and grow. Partner with our expert arts consultants to establish a firm foothold on your future.

Study

Trends in Audience Behavior: Reopening Season Trends

Read our new study on audience behavior from the complete 2021–2022 season. We gathered transactional data from 15 of our nonprofit performing arts clients using the RMA and conducted analysis on the change in audience behavior relative to before the pandemic. The study includes our recommendations for adjusting marketing strategies for next season and beyond.

It’s time to make the technical more personal.

Turn your technology investment into a powerful advantage. Our nonprofit consulting experts are here to show you how.