Blog

Ask Me Anything: Ticket Prices After Coronavirus

Jamie Alexander

Director, JCA Arts Marketing

Jamie helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.
April 21, 2020

We’re (re)launching our Ask Me Anything series! Check back weekly to get your arts marketing questions answered by our consultants via video or blog. If you have a question to ask, submit it via email to smarter@jcainc.com

ASK ME ANYTHING QUESTION: 

How should we price our tickets once we reopen after COVID-19? Should we lower prices?

ANSWER FROM JCA ARTS MARKETING SENIOR MANAGER, JAMIE ALEXANDER