The Art of the Season Build: Lessons Learned on Building a Season in Your Ticketing System
I can always depend on JCA to solve Tessitura puzzles and help our team find correct and practical solutions to unique issues. They have repeatedly come to our rescue with spot-on guidance for finance, marketing, box office and data science.
Working with JCA has been foundational for Boston Lyric Opera as we reestablished and continue to grow our theatrical operations in the wake of the COVID-19 pandemic. JCA has provided detailed technical training for our Tessitura users while simultaneously providing high-level strategic partnership for our marketing, audience development, and database operations. Their team have been extraordinary partners in helping us refine and modernize our business operations to meet the needs of our current customers.
JCA has greatly helped Ballet Arizona harness future revenue potential by performing seating chart price zone audits and guiding new box office staff by helping them understand, analyze, and utilize patron data. They were excellent in creating a dynamic pricing plan for our Nutcracker performances—one we plan to continue this season. JCA’s help throughout the past year has set Ballet Arizona up for success as we emerge from the COVID pandemic.
We have been partnering with JCA for over a decade on a range of projects from custom applications and segmentation to The RMA and strategic automation and marketing consultation. We value JCA’s external perspective as we work to build capacity and maximize income based on their solid analytical tools. All of this, in combination with their connection to the larger arts and cultural community, builds our confidence in decision-making while at the same time encouraging us to activate new strategies. JCA is an important and valuable member of our marketing team.
JCA has been an invaluable resource in our dynamic pricing strategy, giving us a leg up in reaching our goals. We also undertook a Customer Behavior Analysis and have found so many actionable takeaways from the data. Plus, the RMA and Segmentation Engine are genius companions to Tessitura for a data-first marketing strategy.
JCA provided a great combination of expertise and outside perspective to help us rescale our house. They gave us smart, well-thought-out suggestions which are already making a positive impact on our ticketing and seating efforts. I definitely recommend them.
JCA has been a key collaborator in our journey to developing a more sustainable business model. We’ve taken advantage of JCA’s full suite of services, including audience research, pricing, interim staffing, and CRM optimization. Each interaction with their team of experts has provided us with invaluable insights and support during a pivotal time for our organization and the performing arts sector. When we’re faced with a major opportunity or challenge, we call on JCA first!
Jennifer and Andrew led with data to help us make some big decisions as part of a strategic initiative to rescale our hall an restructure our pricing to prioritize both the value of our artistic product and the importance of accessibility for all. They provided an incredible level of technical marketing and performing arts ticketing knowledge combined with empathy and professionalism. Our patrons are excited about the changes and the community is responding favorably to increased access to our orchestra's work!
JCA Performing Arts has been an amazing partner to Jazz at Lincoln Center. They have been instrumental in helping us welcome in-person audiences back to our halls and meeting (if not beating) our revenue goals. We recently did a pricing study with them and were thrilled with the results. The insights they provided have been game-changing and we are confident we will continue to see the benefits for several years to come. The JCA Performing Arts team is smart, strategic, and highly creative with their approach, in addition to being a pleasure to work with.
I have had the pleasure to work with JCA at two different major arts organizations, and have found them to be a smart, thoughtful, and useful partner. Both in large scale one-time projects like a comprehensive pricing study, or weekly tasks such as dynamic pricing and revenue maximization, it is great to work with folks with broad industry knowledge accompanied by a willingness to innovate. I have also found them especially helpful in achieving detailed, specific sales reporting and tracking that can answer questions from all corners of the organization.
JCA’s findings have helped us grow in our understanding of how we can better serve existing audiences, while shining a light on how we might expand our reach and impact with new audiences in the future.
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