Vivian for the Performing Arts
The insights you need to maximize revenue are already in your ticketing data.
Vivian surfaces the patterns that matter so you can optimize pricing, forecast accurately, and maximize revenue for every performance.
Vivian automates the tedious work and gives you a complete view of your ticket sales
so you can make confident pricing decisions quickly.
Understand where you’ll land weeks before your performance, so you can adjust your strategy while there’s still time to make an impact.
Get instant clarity on what’s selling, where demand is building, and what needs your attention right now.
Automatic pricing recommendations down to the zone level, with a three-click write-back of price changes to Tessitura.
See how organizations like yours are using Vivian to optimize pricing, forecast with confidence, and maximize revenue.
Vivian shows you exactly where demand is building and where prices need adjusting.
Vivian has completely transformed the way we approach ticket pricing. Dynamic pricing is no longer a heavy lift—Vivian makes it seamless, strategic, and incredibly effective. The ROI has been undeniable - the service often pays for itself in the first few months of our season. We’re more nimble than ever and able to capitalize on pricing opportunities we simply would’ve missed without it. Add in the dedicated retainer support and our weekly meetings with clear, data-driven recommendations, and it becomes a true no-brainer. Vivian has been essential in helping us capture every dollar possible as we chase our ambitious sales goals.
While the monetary ROI of Vivian just from incremental income alone has been amazing, the overall effect on my team and our workload also cannot be overstated. We now spend our time actually focusing on the data, and taking what we have learned to implement changes instead of spending all of our time just getting to the data to begin with. It has improved the effectiveness of every area of our business, from inventory and revenue management to advertising planning to communications and messaging.
Working with JCA Performing Arts and Vivian has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Request a demo today to see how Vivian can help you optimize pricing, forecast with confidence, and maximize revenue.