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Steven Roth
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Grow arts and culture revenue

Your Arts Marketing Questions, Answered! A Collection of AMAs from 2017


In 2017, we tried something new: we used the Ask Me Anything (AMA) format, made popular by Reddit, to make our expert consultants available to answer your burning questions about arts marketing. We received a number of intriguing and challenging questions from you about topics, ranging from pricing to segmentation to patron experience, and answered a question a week. We were pleased to see so much positive response from you—our readers, clients, and friends.

In this book, we’ve compiled all of our AMAs from 2017 for your reading and learning pleasure. Feel free to download the complimentary book for your own enjoyment, or share with your staff for their professional development.

 AMA Book Cover


JCA Arts Marketing collaborates with cultural organizations to increase revenue, boost attendance and membership, and grow patron loyalty. We provide consulting and software services to hundreds of cultural institutions across multiple genres, including dance, museums, opera, performing arts centers, symphony, and theatre. We can help you achieve your marketing goals.

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