Data in Marketing: Audience Retention
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Strategy & Insights Consulting
Turn data into actionable insights that fuel strategy and drive success for your performing arts organization. Our experts help you:
- Optimize pricing and revenue management to maximize ticket sales and reach new audiences.
- Uncover deep audience insights through segment research, leading to more effective marketing campaigns.
- Develop targeted campaign strategies that resonate with your audience and drive ticket sales.
- Boost your marketing team’s capacity with experienced interim staffing solutions.
Data Ecosystem Consulting
Our experts help performing arts organizations gain a competitive edge by optimizing data, processes, and technology. We offer solutions that help you:
- Sharpen your CRM skills and get expert ticketing system advice, including interim staffing.
- Find the perfect CRM based on your requirements and budget, and receive expert assistance through system selection and implementation.
- Develop seamless data management with an assessment of your data ecosystem and a practical roadmap for unlocking the power of your data.
- Align with strategy using streamlined workflows and clean data to maximize the impact of your CRM and business processes.
Vivian
Meet Vivian, your AI-powered partner in smarter pricing and faster sales insights.
Vivian is the new, upgraded version of the RMA (our flagship revenue management software developed by JCA and our partner in the UK, Baker Richards) and so much more. Tessitura users can unlock powerful capabilities like AI-automated dynamic pricing and predictive forecasting, fast demand & sales analysis, and milestone tracking.
Study
Trends in Audience Behavior: Elections, Shadow Audiences & Hidden Treasures
In this study, we wanted to measure how much a major anxiety-provoking event (the U.S. election) affected ticket sales. To our surprise—and contrary to many planning conversations we witnessed—you’ll see that the election didn’t seem to have a big effect on sales.
However, trends that we did find in the data include a continuation of more people buying fewer tickets, contributing to revenue figures that still don’t match pre-pandemic levels.
We also uncovered some hidden treasures revealed by our analysis that may help spur income growth. We hope that you gain insights from this study that help you in planning your upcoming seasons.
Helping these organization make the world better
Hear from our clients
Working with JCA Performing Arts consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
Working with JCA has been foundational for Boston Lyric Opera as we reestablished and continue to grow our theatrical operations in the wake of the COVID-19 pandemic. JCA has provided detailed technical training for our Tessitura users while simultaneously providing high-level strategic partnership for our marketing, audience development, and database operations. Their team have been extraordinary partners in helping us refine and modernize our business operations to meet the needs of our current customers.
Sara O’Brien, Senior Director of Public Engagement
Boston Lyric Opera
It was an absolute pleasure to work with JCA Performing Arts to fill in as an Interim Director of Marketing. During the transition, they not only kept things running smoothly, but also added great insights and ideas that pushed our marketing efforts forward in meaningful ways. JCA Performing Arts has strong expertise in content, leadership, and creativity, and they were incredibly productive. I would hire JCA Performing Arts again in a heartbeat!
Emika Abe, former Managing Director
Woolly Mammoth Theatre Company
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Erika Nelson, former Senior Marketing Director
Steppenwolf Theatre Company
JCA provided interim staffing for the August Wilson African American Cultural Center and had tremendous impact during a relatively short engagement. They supported our relatively new team in building out marketing strategy and improving in-house systems. They also provided valuable recommendations for rebalancing our performance-specific marketing and our institutional marketing, resulting in improved attendance across all of our free and ticketed programming. We look forward to partnering with JCA again on future projects!
Amanda Brandes, Vice President, Institutional Advancement
August Wilson African American Cultural Center
JCA's leadership, reliability, and expertise allowed me to focus on other vital areas of the organization with the confidence to know she was keeping the MarCom work moving forward. When the new Director began, Naomi’s support was instrumental in giving her the space to acclimate to an entirely new industry and environment of higher education. Naomi’s been a wonderful thought partner and sounding board, who also can execute; a combination that can be tough to find.
Bobbie O’Connor, Senior Director of External Affairs
Carolina Performing Arts
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