Data in Marketing: 3 Key Metrics for Analyzing Subscription Package Success
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Expert Arts Marketing Support
Your database is full of extremely valuable insight that can guide your decision-making on programming, pricing, segmentation, and loyalty. Our experienced performing arts consultants help you develop actionable, data-supported business strategies to deepen audience engagement and make an impact.
Proven Technology Partners
Optimize your CRM and improve your business processes to capitalize on opportunities for growing revenue and patron engagement. Our experts help you align your people, processes, and technology to make sure all are operating at their peak performance.
Productivity Enhancing Solutions
Is your team frustrated by tedious, manual workarounds for disparate systems that don’t communicate? Business Process Automation (BPA) can automate repetitive tasks and create workflows that interact with multiple business applications. BPA can automatically generate and send gift certificates, notify users of real-time gifts, transfer ancillary purchases—such as parking or concessions—to external systems, and more, allowing your team to focus on areas that create a greater impact.
Study
Trends in Audience Behavior: Subscription Sales
We embarked on this study to gain a more thorough understanding of subscriber decline, and—more importantly—to find what clues and insights the data gives us regarding how to address the issue. View our key findings and suggestions on how to innovate your loyalty model.
Helping These Organizations Make the World Better
Hear From Our Clients
Working with JCA Arts Marketing consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
It was an absolute pleasure to work with JCA Arts Marketing to fill in as an Interim Director of Marketing. During the transition, they not only kept things running smoothly, but also added great insights and ideas that pushed our marketing efforts forward in meaningful ways. JCA Arts Marketing has strong expertise in content, leadership, and creativity, and they were incredibly productive. I would hire JCA Arts Marketing again in a heartbeat!
Emika Abe, former Managing Director
Woolly Mammoth Theatre Company
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Erika Nelson, former Senior Marketing Director
Steppenwolf Theatre Company
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