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Your database is full of extremely valuable insight that can guide your decision-making on programming, pricing, segmentation, and loyalty. Our experienced performing arts consultants help you develop actionable, data-supported business strategies to deepen audience engagement and make an impact.
Optimize your CRM and improve your business processes to capitalize on opportunities for growing revenue and patron engagement. Our experts help you align your people, processes, and technology to make sure all are operating at their peak performance.
Read our new study on audience behavior from the complete 2021–22 season. We gathered transactional data from 15 of our nonprofit performing arts clients using the RMA and conducted analysis on the change in audience behavior relative to before the pandemic. The study includes our recommendations for adjusting marketing strategies for next season and beyond.
Unlock the full potential of your data and technology. Get inspired by real stories and expert analysis of how we’ve helped theatres, dance companies, opera companies, live music, and performing arts centers increase audience engagement and maximize revenue.
Working with JCA Arts Marketing consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
It was an absolute pleasure to work with JCA Arts Marketing to fill in as an Interim Director of Marketing. During the transition, they not only kept things running smoothly, but also added great insights and ideas that pushed our marketing efforts forward in meaningful ways. JCA Arts Marketing has strong expertise in content, leadership, and creativity, and they were incredibly productive. I would hire JCA Arts Marketing again in a heartbeat!
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Turn your technology investment into a powerful advantage. Our nonprofit consulting experts are here to show you how.