Meet Vivian
July 11, 2024
You may have heard that our flagship product for data-driven pricing, the RMA (Revenue Management Application), is getting a major upgrade. And with it, we’re excited to share that the RMA has a new name!
Meet Vivian—your partner in smarter pricing and faster sales insights. Vivian is your AI-powered co-pilot and a totally redesigned version of the RMA—built with industry-leading pricing expertise.
The name is a reference to the “lady of the lake” from the King Arthur myth and is a nod to the underpinning data architecture of the newly developed Vivian software—the “data lake.”
Vivian will help you manage your pricing with AI-powered dynamic pricing and predictive forecasting, as well as provide tools for easy demand and sales analysis.