The best way to understand and motivate your patrons is through a deep understanding of their buying behavior. By analyzing multiple years of customer transactional data, we provide a clearer picture of your ticket buyers and donors through dimensions like: attendance, price, retention, programmatic crossover, donations, and engagement.
Our clients use the Customer Behavior Analysis to understand existing patron behavior and to predict how patrons might behave in the near future. The result? More insightful and effective marketing campaigns.