Welcome to JCA Museums & Attractions!
We’re excited to officially launch JCA Museums & Attractions, a dedicated division designed to support museums, zoos, aquariums, and cultural attractions in harnessing the power of data to drive strategy and success.
Last year, we reimagined how we serve the arts and culture sector. What was once our JCA Arts Marketing division evolved into two specialized areas: JCA Performing Arts and JCA Museums & Attractions—a change that reflects the unique needs of the organizations in these sectors. Over the past several months, we’ve been building and refining our services for museums and attractions and we’re thrilled to officially unveil this new division.
Says CEO Steve Jacobson: “More than ever, museums and attractions are facing challenges to their very existence. Deep government funding cuts and attendance levels that haven’t fully recovered from the pandemic have resulted in severe financial strains. To help address these challenges, JCA Museums & Attractions will provide the sector with the tools and advice to develop new audiences, optimize revenue and streamline operations.”
What We Offer
We’ve refined our services to help museums and attractions optimize their technology stacks, enhance visitor and member engagement, and drive revenue growth. Here’s how:
- Data Ecosystem Strategy & Management – Ensure your data ecosystems is operating at peak performance with expert system assessments, roadmaps, implementations, and ongoing database management.
- Membership & Donor Analysis – Gain deep insights into member and donor behavior, demographics, and attitudes with our advanced database and survey analyses, so you can strengthen relationships and increase loyalty.
- Membership & Admissions Pricing Optimization – Find the perfect balance between accessibility and revenue by optimizing membership tiers and admissions pricing to achieve your goals.
What’s Happening This Quarter
We’re not just launching a division—we’re actively investing in the Museums & Attractions community. Here’s what’s coming up:
📩 A New Email Newsletter – Stay ahead of the curve with the latest insights on data, technology, and strategy tailored specifically for museums and attractions. Sign up here.
🎟 Sponsoring the American Museum Membership Conference (AMMC) – May
Are you attending? Let’s connect! Book a meeting with us here.
🏛 Meet Our CEO at the American Alliance of Museums (AAM) Annual Meeting and MuseumExpo – May
Our CEO, Steve Jacobson, will be attending the AAM Annual Conference and would love to chat about how we can support your organization. Contact us to schedule a time to meet with Steve here.
Let’s Work Together
We believe data should empower—not overwhelm—your organization. If you work at a museum, zoo, aquarium, or cultural attraction, let’s explore how we can help you streamline operations, refine strategy, and maximize impact.
🔍 See our Museums & Attractions client list
📖 Explore articles and resources for museums and attractions