Webinar | 2021-22 Season Preparation
PREPARING FOR NEXT SEASON: RE-ENGAGE AUDIENCES AND RECOVER REVENUE
May 6, 2021
With the vaccine roll-out, spring in full bloom, and an endorsement from Dr. Fauci, we are full of hope that in-person performances will resume for the 2021-22 season. As that time quickly approaches, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?
In this webinar, we’ll offer tips to help you re-engage in-person audiences and recover revenue in the 2021-22 season. JCA consultants Jamie Alexander and Jennifer Sowinski will share findings from recent research, and associated action items, on the following topics:
• Segmentation & Messaging Strategies
• Pricing Strategies for In-person and Digital Performances
• KPIs for In-person Ticket Sales
You’ll leave the webinar with a checklist of items to prepare your team with effective and efficient marketing strategies for a successful reopening.