Intro
Join us for Revenue Thursdays
Director of JCA Arts Marketing Jamie Alexander explains the new discussion video series.
Week 1
Segmentation: A Tool to Drive Revenue
In this first video, Director of JCA Arts Marketing Jamie Alexander discusses how to use audience segmentation as a tool to track revenue and make your marketing plans razor-sharp to reach your revenue goals.
Week 2
Motivation: Understanding Buyer Incentives
In the second video in our Revenue Thursdays series, Senior Consultant & Analyst Jennifer Sowinski Nemeth discusses motivation and understanding why ticket buyers decide to purchase.
Week 3
Pricing: How High Can You Go?
In this video, Senior Consultant & Analyst Jennifer Sowinski Nemeth discusses pricing strategies, including how to avoid pricing traps and tips on getting your prices right from the start.
Week 4
The Upgrade: Bundling vs. Unbundling
In the final video in our Revenue Thursdays series, Director of JCA Arts Marketing Jamie Alexander discusses strategies behind bundling versus unbundling products and services and how to leverage these tactics to maximize sales and revenue.