Intro

Join us for Revenue Thursdays

Director of JCA Arts Marketing Jamie Alexander explains the new discussion video series.

Week 1

Segmentation: A Tool to Drive Revenue

In this first video, Director of JCA Arts Marketing Jamie Alexander discusses how to use audience segmentation as a tool to track revenue and make your marketing plans razor-sharp to reach your revenue goals.

Week 2

Motivation: Understanding Buyer Incentives

In the second video in our Revenue Thursdays series, Senior Consultant & Analyst Jennifer Sowinski Nemeth discusses motivation and understanding why ticket buyers decide to purchase.

Week 3

Pricing: How High Can You Go?

In this video, Senior Consultant & Analyst Jennifer Sowinski Nemeth discusses pricing strategies, including how to avoid pricing traps and tips on getting your prices right from the start.