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Optimizing Your Membership Program: Two Critical Pieces of Research
There’s more competition than ever for our audience’s time. They’ve found other hobbies, created new habits, and everyone is looking for those “can’t miss” opportunities after feeling like they’ve missed out on so much due to the pandemic. As a result, now is a critical time to take a look at what you’re offering your visitors, attendees, subscribers, and members.
When it comes to making changes to your membership program it’s imperative that those changes be strategic, deliberate, and most importantly, data-driven. There are two primary pieces of research that are critical to making well-informed decisions about your membership program—Membership Baseline Analysis and Conjoint Analysis. Learn about both types of analysis from Manager of Professional Services Jennifer Sowinski.