Automatic pricing recommendations down to the zone level, with a three-click write-back of price changes to Tessitura.
How Your Ticketing Data Can Ease Your Economic Anxiety
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Meet Vivian
The future of revenue management
for the performing arts is here.
With AI-powered predictive forecasting and dynamic pricing, Vivian is the only full-suite revenue management tool for performing arts organizations using Tessitura.
The Premier Revenue Management
Intelligence Tool
Vivian gives you a complete view of your ticket sales, allowing you to make strategic decisions quickly to move you closer to your goals.
Dynamic Pricing Recommendations
Automatic Forecasting
Vivian can create production forecasts for you automatically using AI—for single tickets and subscriptions.
Demand & Sales Analysis
Monitor sales progress from high-level trends to granular, seat-by-seat insights that can drive your marketing strategy forward.
Revenue Management Reporting
Vivian is backed by JCA’s unmatched expertise in pricing strategy and technology in the performing arts.
The Vivian Name – What It Means
Vivian is the name of the lady of the lake—the woman who gives the sword Excalibur in the King Arthur myth.
With this name, we’re referencing the underpinning data structure of the new software: Vivian will pull data through Tessitura’s API and collect it in a “data lake”—a secure central storage for raw data.
This data lake keeps Tessitura’s information readily available for manipulation and analysis. Additionally, Vivian can incorporate other data sources, paving the way for new interfaces and interpretations in the future.
Hear from Our Clients
Vivian builds on the success of our Revenue Management Application (RMA), offering a powerful AI upgrade. We’re excited to share what current Vivian customers who recently came from the RMA have to say.
Vivian has completely transformed the way we approach ticket pricing. Dynamic pricing is no longer a heavy lift—Vivian makes it seamless, strategic, and incredibly effective. The ROI has been undeniable - the service often pays for itself in the first few months of our season. We’re more nimble than ever and able to capitalize on pricing opportunities we simply would’ve missed without it. Add in the dedicated retainer support and our weekly meetings with clear, data-driven recommendations, and it becomes a true no-brainer. Vivian has been essential in helping us capture every dollar possible as we chase our ambitious sales goals.
Derrick Martin, Associate Director of Marketing
The Huntington
Once we installed the RMA it began paying for itself immediately. Our ROI on the product is nearly 15:1 each season. The financial gains alone make licensing it a no-brainer!
Jen Buzzell, Director of Marketing
Signature Theatre
While the monetary ROI of RMA just from incremental income alone has been amazing, the overall effect on my team and our workload also cannot be overstated. We now spend our time actually focusing on the data, and taking what we have learned to implement changes instead of spending all of our time just getting to the data to begin with. It has improved the effectiveness of every area of our business, from inventory and revenue management to advertising planning to communications and messaging.
Chris Marcacci, Director of Marketing
The 5th Avenue Theatre
Working with JCA Performing Arts and Vivian has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
It’s time to step into the future of revenue management.
Request a demo today and see what Vivian can do for your organization.