A Checklist for Setting 2025/26 Single Ticket Prices
Read Now >
Strategy & Insights Consulting
Transform data into decisions. From pricing optimization to audience research to campaign development, we partner with you to build strategies that drive sales and strengthen patron relationships.
We help you:
- Maximize revenue with optimized pricing and revenue management strategies that fill more seats and reach new audiences.
- Understand your audience through deep segmentation research that reveals what drives ticket purchases and loyalty.
- Create campaigns that convert with targeted strategies proven to resonate with performing arts audiences.
- Scale your capacity with experienced interim marketing leaders who integrate seamlessly with your team.
Data Ecosystem Consulting
Build a data foundation that powers smarter decisions. We help performing arts organizations strengthen their data ecosystems—from systems selection to optimization to workflows that unlock the full potential of your data.
Our solutions include:
- CRM mastery and ticketing expertise with training, system optimization, and interim technical staffing.
- Technology selection and implementation guided by your unique requirements and budget—we help you choose the right CRM and support you through go-live.
- Data ecosystem assessment with a practical roadmap for unlocking the power of your data.
- Streamlined workflows and clean data that align with your goals and maximize your systems’ impact.
Vivian—The Future of Revenue Management for the Performing Arts
Meet Vivian, your AI-powered partner in smarter pricing and faster sales insights.
Vivian is the only full-suite revenue management tool on the market for performing arts organizations using Tessitura. Vivian gives you a complete view of your ticket sales, allowing you to make strategic decisions quickly to move you closer to your goals.
Study
Trends in Audience Behavior: What’s Changed in 2025?
Which strategies actually moved the needle in 2024-25? We analyzed ticket sales across performing arts organizations nationwide and uncovered surprising insights about what’s working now.
Key findings include:
- How pricing strategies impacted sales performance
- What changed compared to pre-pandemic seasons
- Revenue management tactics that delivered results
Get the data-backed insights to inform your season planning.
Helping these organization make the world better
Hear from our clients
Working with JCA Performing Arts consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
Working with JCA has been foundational for Boston Lyric Opera as we reestablished and continue to grow our theatrical operations in the wake of the COVID-19 pandemic. JCA has provided detailed technical training for our Tessitura users while simultaneously providing high-level strategic partnership for our marketing, audience development, and database operations. Their team have been extraordinary partners in helping us refine and modernize our business operations to meet the needs of our current customers.
Sara O’Brien, Senior Director of Public Engagement
Boston Lyric Opera
It was an absolute pleasure to work with JCA Performing Arts to fill in as an Interim Director of Marketing. During the transition, they not only kept things running smoothly, but also added great insights and ideas that pushed our marketing efforts forward in meaningful ways. JCA Performing Arts has strong expertise in content, leadership, and creativity, and they were incredibly productive. I would hire them again in a heartbeat!
Emika Abe, former Managing Director
Woolly Mammoth Theatre Company
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Erika Nelson, former Senior Marketing Director
Steppenwolf Theatre Company
JCA provided interim staffing for the August Wilson African American Cultural Center and had tremendous impact during a relatively short engagement. They supported our relatively new team in building out marketing strategy and improving in-house systems. They also provided valuable recommendations for rebalancing our performance-specific marketing and our institutional marketing, resulting in improved attendance across all of our free and ticketed programming. We look forward to partnering with JCA again on future projects!
Amanda Brandes, Vice President, Institutional Advancement
August Wilson African American Cultural Center
JCA's leadership, reliability, and expertise allowed me to focus on other vital areas of the organization with the confidence to know that JCA was keeping the MarCom work moving forward. When the new Director began, JCA's support was instrumental in giving her the space to acclimate to an entirely new industry and environment of higher education. JCA has been a wonderful thought partner and sounding board, who also can execute; a combination that can be tough to find.
Bobbie O’Connor, Senior Director of External Affairs
Carolina Performing Arts
Unlock the power of your data.
Let’s discuss your goals and challenges. Our performing arts consultants will show you how to transform your data into sold seats, engaged audiences, and sustainable growth—with a clear path forward from day one.