Consultant & Product Specialist
Andrew Moreau has worked in ticketing and marketing operations for small to midsized performing arts organizations over the past thirteen years. Starting out as a house manager on the front lines of customer service at Studio Theatre in DC, Andrew has since learned Tessitura and other systems to help frontline staff work more efficiently and form deeper relationships with patrons. During his time at Boston Lyric Opera, Andrew helped form a new subscription model as the company transitioned to new ‘pop-up’ venues, retaining longtime patrons during a time of significant change and developing new audience streams. Most recently at Celebrity Series of Boston, Andrew streamlined box office operations, developed a new digital model during the COVID-19 pandemic, and lead reopening projects to welcome audience members back to live performance.
Andrew keeps the audience perspective at top-of-mind when approaching new projects, and he is thrilled to work with JCA Arts Marketing clients on pricing and customer behavior initiatives. Andrew has earned an MBA with an Emphasis in Project Management from Southern New Hampshire University and a BA in Music Performance/Music Business from University of Massachusetts Lowell. He also finds idea sharing and learning from industry peers to be invaluable educational opportunities.
When not working in the RMA, Audience Engine Platform, and finding solutions with clients, Andrew is a bass player and performs jazz influenced rock music throughout New England. Based in the Greater Boston area, he is inspired daily by the talented local music scene and tries to attend live performances whenever he can.
MORE ABOUT ANDREW
Where do you work? Where are you from?
I live and work from my home office in Watertown, Massachusetts just outside of Cambridge and enjoy all of the arts & cultural offerings in the area. I grew up in a small town in Maine and still visit family and friends often. I love New England!
What do you do at JCA?
As Consultant and Product Specialist at JCA Arts Marketing, I help clients maximize value with the RMA and Audience Engine Platform. I work on pricing and customer behavior initiatives and also offer support on CRM-related projects.
What is your background? What brought you to JCA?
I have been a musician since I can remember, beginning with my mom teaching me piano and later learning trumpet, bass, and guitar. I studied music performance in undergrad, and I got a job right out of school as a house manager at a theater in DC. From there, I learned Tessitura and related systems, becoming a ‘power user’ for the organizations I worked for. I gained a passion for using CRM and systems to creatively solve problems, particularly in nonprofit cultural organizations where resources for projects are often limited. I joined JCA recently after having served as Associate Director of Digital Marketing and CRM at Celebrity Series of Boston, and I am excited to work with clients across the country in my new role.
What do you do outside of JCA?
Outside of my work at JCA, I still play music and mostly perform bass with my partner’s band around the New England area. I have developed an interest in guitar and bass gear, particularly effects pedals, and enjoy chatting about it with whoever will listen! What I love most about continuing to perform are the opportunities to visit cities across New England such as Portsmouth, Portland and Burlington.
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