Consultant & Product Specialist
Andrew Moreau has worked in ticketing and marketing operations for nonprofit performing arts organizations over the past fifteen years. As Consultant and Product Specialist for JCA Arts Marketing, Andrew is passionate in his work with clients to find creative solutions to address the many challenges faced in the arts. Andrew keeps the audience perspective at top-of-mind when approaching new projects, and has the privilege of working with many wonderful clients, including Houston Symphony, Irish Arts Center, Jazz at Lincoln Center, Kimmel Cultural Campus, Long Center, Straz Center, and Writers Theatre.
Starting out as a house manager on the front lines of customer service at Studio Theatre in DC, Andrew has since learned Tessitura and other systems to help frontline staff work more efficiently and form deeper relationships with patrons. During his time at Boston Lyric Opera, Andrew helped form a new subscription model as the company transitioned to new ‘pop-up’ venues, retaining longtime patrons during a time of significant change and developing new audience streams. At Celebrity Series of Boston, Andrew streamlined box office operations, developed a new digital model during the COVID-19 pandemic, and lead reopening projects to welcome audience members back to live performance.
Andrew has earned an MBA with an Emphasis in Project Management from Southern New Hampshire University and a BA in Music Performance/Music Business from University of Massachusetts Lowell. He also finds idea sharing and learning from industry peers to be invaluable educational opportunities.
When not working in the RMA, Audience Engine Platform, Tessitura, and finding solutions with clients, Andrew is a bass player and performs jazz influenced rock music throughout New England. Based in the Greater Boston area, he is inspired daily by the talented local music scene and tries to attend live performances whenever he can.
MORE ABOUT ANDREW
Where do you work? Where are you from?
I live and work from my home office in Watertown, Massachusetts just outside of Cambridge and enjoy all of the arts & cultural offerings in the area. I grew up in a small town in Maine and still visit family and friends often. I love New England!
What do you do at JCA?
As Consultant and Product Specialist at JCA Arts Marketing, I help clients maximize value with the RMA and Audience Engine Platform. I also work on ticket pricing and inventory management, customer behavior initiatives, and Tessitura training and support.
What is your background? What brought you to JCA?
I have been a musician since I can remember, beginning with my mom teaching me piano and later learning trumpet, bass, and guitar. I studied music performance in undergrad, and I got a job right out of school as a house manager at a theater in DC. From there, I learned Tessitura and related systems, becoming a ‘power user’ for the organizations I worked for. I gained a passion for using CRM and systems to creatively solve problems, particularly in nonprofit cultural organizations where resources for projects are often limited. I joined JCA in January 2022 after having served as Associate Director of Digital Marketing and CRM at Celebrity Series of Boston, and I since have loved working with my clients to help them meet their goals.
What do you do outside of JCA?
Outside of my work at JCA, I still play music and mostly perform bass with my wife around the New England area. I have developed an interest in guitar and bass gear, particularly effects pedals, and enjoy chatting about it with whoever will listen! What I love most about continuing to perform are the opportunities to visit cities across New England such as Portsmouth, Portland, Providence and Burlington.
What is one of your favorite stories of/with a JCA client?
One of my favorite stories is a reunion with my former colleagues at Boston Lyric Opera! We have started working together, as I had worked there previously on staff, and it is so great to once again be a part of the innovation and advocacy that they bring to the genre.
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