Naomi Sachs
Marketing Strategy Consultant
Naomi Sachs
Marketing Strategy Consultant
Naomi Sachs is an experienced marketing strategy consultant specializing in the nonprofit performing arts, passionate about providing the resources and expertise that help arts and culture organizations thrive. She brings deep expertise in marketing leadership, campaign planning, and audience segmentation to help organizations grow audiences, increase revenue, and strengthen audience engagement.
Naomi has worked with a diverse range of organizations, including Carolina Performing Arts, August Wilson African American Cultural Center, Steppenwolf Theatre Company, Blumenthal Arts, and Opera Theatre of Saint Louis, among many others. At JCA, she leads marketing strategy and audience segmentation projects, helping organizations better understand and engage their audiences. She also manages the Performing Arts Interim Staffing Program, providing leadership and hands-on support for organizations navigating transition or growth.
Before joining JCA, Naomi honed her skills in client relations and brand strategy at Brokaw, where she created and managed award-winning campaigns for clients such as Holden Forests & Gardens and LakeView Cemetery. She also served as Co-Interim Director of Marketing and Communications at Woolly Mammoth Theatre Company, overseeing marketing and public relations, leading cross-functional teams for world premieres, national tours, and pre-Broadway productions, and played a key role in creating the innovative Golden Ticket subscription model.
Naomi holds an MFA in Theatre Management from Florida State University, where she served as Associate Director of Marketing at the School of Theatre. She also serves on the board of Wanderlust: Theater on Location, an immersive, site-specific musical theater company. Naomi lives in Ohio with her husband, where they have started Sandy Slopes Farms.
MORE ABOUT NAOMI
Where do you work? Where are you from?
I work in Bolivar, OH on a little farm my husband and I moved to this year. I’m originally from San Jose, California, but have also lived in Southern California, Florida, and Virginia/DC.
What do you do at JCA?
I am a Marketing Strategy Consultant and I’ll be helping our clients develop and implement marketing and campaign plans. I will also be collaborating directly with arts marketing teams in their departments as Interim Staff support.
What is your background? What brought you to JCA?
As many of us arts folk, I started out at a young age on the performance side. Then at the end of my undergraduate years, I transitioned over to Theater Management and pursued my MFA. I loved the idea of creating opportunities for the art from an administrative side and finding strategies to foster growth in those communities. After graduating, I worked at Woolly Mammoth Theatre Company and most recently worked at Brokaw, a creative marketing agency. I first worked with JCA while at Woolly and enjoyed collaborating with their team so much that I was excited to join them permanently and continue supporting arts organizations alongside such talented colleagues.
What do you do outside of JCA?
Most of my friends and family live all over the country, so I love long FaceTime hangouts to stay connected. I’m also a big fan of food adventures, whether it’s trying a new restaurant or experimenting with a recipe at home. When I’m not spending time with my family or working on our mini-farm, you can often find me twirling through the air in my Lyra classes.