Laura Burgos Joins JCA Team
LAURA BURGOS – MARKETING STRATEGY CONSULTANT
Laura Burgos is the latest addition to the JCA Arts Marketing team. Prior to JCA, she was the Director of Marketing & Communications at the Oregon Shakespeare Festival (OSF) where she restarted OSF’s marketing work post-pandemic, designed a new team structure for an inclusive and forward-looking marketing team, and created new segmentation strategies, with a particular focus on bringing in new audiences. Before that, Laura spent four years at Lyric Opera of Chicago (Lyric), serving as Senior Director of Digital & Analytics. In this role, she oversaw all aspects of digital marketing and fundraising and was instrumental in modernizing Lyric through a rebranding project, a website migration and redesign, and the launch of Lyric’s first digital programs. She also helmed many of Lyric’s analytics projects, including implementing a post-performance survey collection and reporting process.
During her time in Chicago, she also served as Board President of Broken Nose Theatre, a Pay-What-You-Can company that develops and produces new work in the city. Prior to Lyric, Laura specialized in website analytics and digital campaigns at widely recognized arts-industry innovator Capacity Interactive, where she worked with clients from all over the United States. Laura holds a BA in Interdisciplinary Studies in the Humanities (Poetry, Shakespeare, and Theatre) from the University of Chicago and an MBA from the University of Chicago Booth School of Business.