Jamie Alexander

Jamie helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.

Segmentation

The Segmentation Playbook: An Update for 2022–23 and Beyond

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Audience Research & Analysis

TLCC Activity Recap: “What does our community want (or need) from us?”

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Pricing

Dynamic Pricing is Old News

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Subscriptions and Memberships

Subscription decline is an opportunity—not a threat.

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Staffing

Should you bring on interim staff? The pros and cons.

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PricingSubscriptions and Memberships

Experimenting with Pay What You Will tickets? Check your anchors!

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Audience Research & AnalysisPricingSubscriptions and Memberships

Ask Me Anything: What are examples of Radical Pricing?

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Audience Research & AnalysisPricingSegmentationSubscriptions and Memberships

Resources for TLCC 2021

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Pricing

Radical Pricing: A New Take on Ticket Pricing for the Performing Arts

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Segmentation

The Reopening Playbook: Audience Segmentation

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