JCA
Jamie helps cultural organizations understand the behaviors of their audiences and create data-driven strategies to continually engage them.
Segmentation 101—6 Metrics for More Effective Donation Asks
Ask Me Anything: Why Segmentation is More Important than Ever in Pandemic Times
Ask Me Anything: Refunds and Exchanges for 2021 and Beyond
Opera Programming for a Changed World
A Tale of Two Digital Membership Programs: Steppenwolf and SFJAZZ
Ask Me Anything: Audience Growth through Digital Performances
Ask Me Anything: Digital Performance Metrics
Ask Me Anything: Growing Audience During the Pandemic
Ask Me Anything: Creating Effective Audience Segments
Segmentation Engine Feature Focus: Custom Audience Segmentation