Resources for TLCC 2021
Director, JCA Arts Marketing
Welcome TLCC attendees! We’re thrilled to connect with you. Please review the following resources and let us know if you would like to meet. Our team, Jamie Alexander, Steve Jacobson, Jennifer Sowinski, and Margaret Stockton, are all attending the conference and can be found on Swapcard. You can also reach us at firstname.lastname@example.org.
JCA Arts Marketing
Transform your data into action. We focus on helping you create strategies, based
in data, that propel you toward your goals. Read about our services.
Pricing Consulting and Revenue Management
We offer full-service pricing and revenue management consulting to help you optimize your revenue while ensuring that your prices are aligned with your audience engagement goals and your mission. Learn more.
The Reopening Playbook
The pressure is on to recover revenue and reengage audiences when performances resume. To help you prepare for success, we created the “Reopening Playbook”—a framework for planning for the 2021-22 season. View the Reopening Playbook resources.
In this article, we introduce new ideas for pricing that fall under the Radical Pricing concept, and implore you to expand your thinking about how your pricing structure can allow for new levels of access.
Opera Programming for a Changed World
Explore research methodologies to ensure opera programming, performance times, pricing, and more serve the needs of your changed and emerging audience in this article.
Trends in Audience Behavior: Digital Performances in the Growth Stage
Take a more deliberate approach to developing your digital programs. This detailed study conducted by our experts will help you understand more about your digital audience segments, revenue potential, ticket-purchasing behavior, and more.