The Hidden Revenue in Your Pricing Strategy

What if you could add $240,000 to your bottom line without selling a single extra ticket?

That’s the median incremental revenue that organizations using dynamic pricing on Vivian realized in the 2024-25 season. And for some organizations, that number climbed to over $1 million.

What the Data Reveals

We analyzed pricing in our recent Trends in Audience Behavior study, and the results are striking. Dynamic pricing isn’t just a nice-to-have, it’s a substantial revenue opportunity that’s growing year over year.

The chart above shows the Average and the Median income from dynamic pricing across the 35 organizations in our study. This is just the extra revenue that was brought in from dynamic pricing.

In 2024-25, the average incremental income from dynamic pricing per organization was over $1 million. In addition to this substantial average, the per organization median was roughly $240,000.

Vivian Makes It Simple

Vivian’s AI-powered pricing recommendations take the guesswork out of dynamic pricing:

• Zone-level recommendations that pinpoint exactly where to adjust prices
• Real-time demand signals based on sales velocity and historical patterns
• Three-click integration with Tessitura—no complex workflows or delays

You get actionable insights, not just data. And you can implement changes immediately when opportunities arise.

Is Your Organization Missing Out?

If your organization isn’t leveraging dynamic pricing, you’re likely leaving money on the table. Vivian’s AI-powered pricing recommendations make it quick & easy to identify opportunities to adjust your prices to harness demand and fill your performances.

Want to see how Vivian’s AI-powered pricing recommendations can help your organization? Schedule a demo to see Vivian’s pricing intelligence in action.