Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
Marketing to Millennials and Gen X'ers—our data-driven tips
Here are some findings from "generational" studies we have conducted with arts organizations, and what they mean for marketers.
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2017
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?
When It Comes to Your Patrons, Do You Know the Full Story?
As an arts marketer, you understand your patrons' behaviors and their value to your organization. But, what if you could see your patrons' total value in the cultural community?
Ask Me Anything: Retention from Third-Party Sites
"Can organizations retain ticket buyers who buy deeply discounted inventory on sites like Goldstar and Groupon?" Find out what Steven Roth has to say.