When is the right time to do a Pricing Study?
Our pricing and revenue management expertise will help you maximize your income while also working toward your goals for accessibility and inclusion. Your income model needs to be in tip-top shape coming out of the pandemic to ensure your organization thrives in the new world.
Working with JCA Arts Marketing consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
I have had the pleasure to work with JCA at two different major arts organizations, and have found them to be a smart, thoughtful, and useful partner. Both in large scale one-time projects like a comprehensive pricing study, or weekly tasks such as dynamic pricing and revenue maximization, it is great to work with folks with broad industry knowledge accompanied by a willingness to innovate. I have also found them especially helpful in achieving detailed, specific sales reporting and tracking that can answer questions from all corners of the organization.
JCA has greatly helped Ballet Arizona harness future revenue potential by performing seating chart price zone audits and guiding new box office staff by helping them understand, analyze, and utilize patron data. They were excellent in creating a dynamic pricing plan for our Nutcracker performances—one we plan to continue this season. JCA’s help throughout the past year has set Ballet Arizona up for success as we emerge from the COVID pandemic.
JCA has been an amazing partner to Jazz at Lincoln Center. They have been instrumental in helping us welcome in-person audiences back to our halls and meeting (if not beating) our revenue goals. We recently did a pricing study with them and were thrilled with the results. The insights they provided have been game-changing and we are confident we will continue to see the benefits for several years to come. The JCA team is smart, strategic, and highly creative with their approach, in addition to being a pleasure to work with.
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