Radical Pricing: A New Take on Ticket Pricing for the Performing Arts
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Recover Revenue Upon Reopening
Our pricing and revenue management expertise will help you maximize your income while also working toward your goals for accessibility and inclusion. Your income model needs to be in tip-top shape coming out of the pandemic to ensure your organization thrives in the new world.
The Patron Preference Analysis
Are you looking to re-engage your audience and recoup revenue in a post-COVID world? The Patron Preference Analysis leverages conjoint analysis to help you predict demand for reopening and realign your programming and pricing strategies.
The Pricing Study
The Pricing Study is an in-depth analysis of your transactional ticketing data that results in actionable recommendations to improve your organization’s revenue and accessibility. Using insights from your audience’s behaviors, we’ll engage your stakeholders to establish optimal:
- House scaling
- Single ticket prices
- Subscription prices
- Dynamic pricing and discounting strategies
After an initial pricing study, our experts can help you manage demand-based pricing and inventory decisions throughout your season for optimal results.
The Pricing Workshop
The Pricing Workshop is a half-day session in which our expert consultants transfer knowledge on pricing theory and best practices to your team. Your team will leave with a roadmap for creating and implementing a revenue-generating pricing strategy.
The RMA, Revenue Management Application
The RMA is a desktop application used by 80+ organizations worldwide that helps you manage pricing and inventory with ease and sophistication. Our consultants make sure you get the most out of the software and your strategy.
Hear From Our Clients
Working with JCA Arts Marketing consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
I have had the pleasure to work with JCA at two different major arts organizations, and have found them to be a smart, thoughtful, and useful partner. Both in large scale one-time projects like a comprehensive pricing study, or weekly tasks such as dynamic pricing and revenue maximization, it is great to work with folks with broad industry knowledge accompanied by a willingness to innovate. I have also found them especially helpful in achieving detailed, specific sales reporting and tracking that can answer questions from all corners of the organization.
John Zinn, Director of Marketing & Sales
Oregon Symphony
JCA has greatly helped Ballet Arizona harness future revenue potential by performing seating chart price zone audits and guiding new box office staff by helping them understand, analyze, and utilize patron data. They were excellent in creating a dynamic pricing plan for our Nutcracker performances—one we plan to continue this season. JCA’s help throughout the past year has set Ballet Arizona up for success as we emerge from the COVID pandemic.
Chris Knudsen, Box Office Manager
Ballet Arizona
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