Maximize Revenue Without Sacrificing Attendance

JCA has been an amazing partner to Jazz at Lincoln Center. They have been instrumental in helping us welcome in-person audiences back to our halls and meeting (if not beating) our revenue goals. We recently did a pricing study with them and were thrilled with the results. The insights they provided have been game-changing and we are confident we will continue to see the benefits for several years to come. The JCA team is smart, strategic, and highly creative with their approach, in addition to being a pleasure to work with.

Working with JCA Arts Marketing consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.

I have had the pleasure to work with JCA at two different major arts organizations, and have found them to be a smart, thoughtful, and useful partner. Both in large scale one-time projects like a comprehensive pricing study, or weekly tasks such as dynamic pricing and revenue maximization, it is great to work with folks with broad industry knowledge accompanied by a willingness to innovate. I have also found them especially helpful in achieving detailed, specific sales reporting and tracking that can answer questions from all corners of the organization.

My team at Jazz at Lincoln Center worked with JCA on new pricing for this season.  Jamie Alexander and Andrew J Moreau were incredibly detailed and thorough in creating the new pricing with data behind it.  As a result, we’ve seen some great success in greater ticket sales.

JCA has greatly helped Ballet Arizona harness future revenue potential by performing seating chart price zone audits and guiding new box office staff by helping them understand, analyze, and utilize patron data. They were excellent in creating a dynamic pricing plan for our Nutcracker performances—one we plan to continue this season. JCA’s help throughout the past year has set Ballet Arizona up for success as we emerge from the COVID pandemic.

Jennifer and Andrew led with data to help us make some big decisions as part of a strategic initiative to rescale our hall an restructure our pricing to prioritize both the value of our artistic product and the importance of accessibility for all.  They provided an incredible level of technical marketing and performing arts ticketing knowledge combined with empathy and professionalism. Our patrons are excited about the changes and the community is responding favorably to increased access to our orchestra's work!