Automations Your Arts Organization Should Consider
In this collaborative engagement, we devise strategies to reach your marketing, fundraising, and audience engagement goals through targeting the right people, at the right time, with the right message. We do this through:
Leveraging audience segmentation and industry expertise, we’ll create tailor-made campaigns to help you reach your attendance, revenue, and engagement goals, while saving your team valuable time. We offer campaign planning for:
Whether you’re implementing a new platform or want to enhance your email strategy and processes, we’re here to help. We’ll develop a roadmap for your email usage that supports your digital marketing initiatives and makes effective use of your people and technology. We’ll help you:
We have been partnering with JCA for over a decade on a range of projects from custom applications and segmentation to The RMA and strategic automation and marketing consultation. We value JCA’s external perspective as we work to build capacity and maximize income based on their solid analytical tools. All of this, in combination with their connection to the larger arts and cultural community, builds our confidence in decision-making while at the same time encouraging us to activate new strategies. JCA is an important and valuable member of our marketing team.
Working with JCA has been foundational for Boston Lyric Opera as we reestablished and continue to grow our theatrical operations in the wake of the COVID-19 pandemic. JCA has provided detailed technical training for our Tessitura users while simultaneously providing high-level strategic partnership for our marketing, audience development, and database operations. Their team have been extraordinary partners in helping us refine and modernize our business operations to meet the needs of our current customers.
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
It was an absolute pleasure to work with JCA Arts Marketing to fill in as an Interim Director of Marketing. During the transition, they not only kept things running smoothly, but also added great insights and ideas that pushed our marketing efforts forward in meaningful ways. JCA Arts Marketing has strong expertise in content, leadership, and creativity, and they were incredibly productive. I would hire JCA Arts Marketing again in a heartbeat!
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