The 6 Most Common Data Mistakes Fundraisers Make—And How to Fix Them!
Over our three decades of work with clients, we've noticed some common mistakes that fundraisers make with their data. So, we decided to round up the six most frequent mistakes that we see and explain exactly how you and your team can fix them.
Segmentation and Targeting: Don’t Use One without the Other
Grouping donors into categories based on shared characteristics is called segmentation. But—here’s the important thing—segmentation needs targeting to be most effective.
Is Your Nonprofit Data Intelligent? Data visualization vs. business intelligence.
There's a big difference between data reporting, data visualizations, and business intelligence. Here's a breakdown of the terms nonprofits working with data should know.
10 Ways to Prepare for the New School Year
Is it ever too early to start getting ready for the next school year? Not for Higher Ed Advancement professionals! Before you know it, Labor Day will be in the rear view window, new students will be filling up the classrooms, and the academic year will be in full swing. Our advice? Make use of the lazy days of summer to prepare for the fast-moving fall by taking on one or more of our 10 Ways to Prepare for the New School Year.
Individuals vs. Households and How to Use Them
In order to use Household records effectively, an organization must decide what information belongs put on the Household itself and what belongs at the individual level.
The Benefits of Using a Business Intelligence Tool at Your Nonprofit
Business Intelligence (BI) is essential to run effective fundraising campaigns that allow nonprofits to do the necessary work for our society—here's why a BI tool helps.
The Giving Pyramid—An Essential Part of Any Capital Campaign
If you’re about to launch a major capital campaign, it’s crucial that you have the right data and tracking tools in place to ensure you’re headed towards success. For most organizations, the Giving Pyramid is essential...
Data privacy—a 101 for fundraisers
Data has a bad rap lately—make sure you're using your data legally and ethically.