Opera Programming for a Changed World
We do a deep dive into your database to review audience behavior pre-, during-, and post-pandemic—and uncover opportunities for growth.
We utilize advanced primary research methodology to understand what aspects of your programmatic offerings your audience truly values, and what motivates attendance.
We segment your audience according to their behavior, values, and demographics for smarter marketing and development targeting.
We analyze your patterns of demand, pre-, during, and post-pandemic, to update your house scaling, starting prices, dynamic pricing, and discounting strategies.
Tessitura users can now benefit from smart segmentations via the Segmentation Engine. We’ll configure one or more custom segmentations, which are regularly updated in your constituent data, for use in marketing and development campaigns and in Tessitura Analytics.
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