Webinar | Going Beyond Dynamic Pricing: The Practice of Pricing Strategy

Dynamic pricing gets a lot of attention, but it’s only part of what makes a solid pricing strategy—a pricing strategy that represents your organization’s values while reaching your goals for revenue and access.

In this webinar, we review the tenants of value-based pricing and pricing psychology, and talk about the elements that make a strong, comprehensive pricing & revenue management strategy. Elements such as: clearly defined goals, a keen understanding of your audience’s willingness to pay, and radical pricing.

JCA Arts Marketing Consultants Jamie Alexander, Andrew Moreau, and Jennifer Sowinski Nemeth, who share how to create a pricing strategy to get you to your goals.