Study | Trends in Audience Behavior: What’s New in 2023?

Trends in Audience Behavior: What’s New in 2023?

Coming out of the 2022-23 season, the headlines have had many of us panicked. Several performing arts companies around the country have had to cancel seasons or close their doors because of smaller audiences and higher costs. ​

But we’re here to share the good news—things are looking up. While ticket sales across the industry have not reached pre-pandemic levels, you’ll see in this study that ticket sales and income trend lines are rising and there are marked signs of improvement. Some performing arts genres are having a more difficult time than others—and subscriptions continue to drop—but the bleak picture that you get from the headlines does not come across in the data. ​

We hope that you gain insights from this study that help you in your planning process for the 2023-24 season.