Webinar | Radical Pricing: The Practice and Practicality of Inclusive Pricing Structures
INTIX 43rd ANNUAL CONFERENCE & EXHIBITION
January 21, 2022
Jamie Alexander, Director of JCA Arts Marketing
Rebecca Herberson, Director of Solutions, Tessitura Network
Naomi Longshore, Interim Co-Director of Marketing & Communications, Woolly Mammoth Theatre
With the long-overdue and enhanced focus on inclusion and accessibility, Radical Pricing is a hot topic at arts and cultural organizations. The main questions: how do we create pricing structures that welcome all audiences? How do they work within our technology? How do we avoid leaving money on the table?
In this session, we’ll explore the concept of Radical Pricing and how it helps organizations create pricing structures that place extraordinary emphasis on making everyone feel welcome. We’ll talk about technologic innovations that allow Radical Pricing to exist in practice, and share case studies of how various organizations have embraced inclusive pricing.