Ask Me Anything: Why Segmentation is More Important than Ever in Pandemic Times
In this collaborative engagement, we devise strategies to reach your marketing, fundraising, and audience engagement goals through targeting the right people, at the right time, with the right message. We do this through:
The results are effective and efficient marketing and fundraising campaigns to deepen audience engagement.
Identify and target key prospects in your database for more effective connections. Starting with a database analysis and primary research, we determine the unique behaviors and motivations of your audience. We then create segments of people who display statistically similar behavior, define each segment, and identify opportunities within to move you toward your goals.
The result is a sophisticated and bespoke approach to segmentation that allows you to create targeted communication strategies optimized for the behavior and preferences of your audience.
The Segmentation Engine is the ideal software tool to easily and quickly create audience, visitor, and donor segmentations—and keep them up to date.
JCA’s findings have helped us grow in our understanding of how we can better serve existing audiences, while shining a light on how we might expand our reach and impact with new audiences in the future.
The JCA team were great listeners throughout our database project and delivered a final analysis that we can use cross-departmentally with confidence towards our audience objectives.
Unlock the full potential of your data and technology. Get inspired by real stories and expertise about segmentation in today’s world.
Turn your technology investment into a powerful advantage. Our nonprofit consulting experts are here to show you how.