Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices
Jennifer Sowinski Nemeth
Senior Consultant & Analyst
Jennifer enjoys working with arts and culture clients to help them increase revenue and grow audience through data-driven strategies including pricing studies, venue re-scaling, customer behavior analyses, and segmentation.
July 28, 2020
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ASK ME ANYTHING QUESTION:
We need to adjust single ticket prices for this upcoming season based on capacity and changes to the productions. What should we say to subscribers who have already paid for tickets?