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Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices

Jennifer Sowinski

Senior Consultant & Analyst

Jennifer enjoys working with arts and culture clients to help them increase revenue and grow audience through data-driven strategies including pricing studies, venue re-scaling, customer behavior analyses, and segmentation.
July 28, 2020

Ask Me Anything! Your Arts Marketing Questions, Answered.

Check back weekly to get your questions answered by our JCA Arts Marketing consultants via video or blog. If you have a question to ask, submit it via email to smarter@jcainc.com

ASK ME ANYTHING QUESTION: 

We need to adjust single ticket prices for this upcoming season based on capacity and changes to the productions. What should we say to subscribers who have already paid for tickets?

ANSWER FROM CONSULTING ANALYST, JENNIFER SOWINSKI