JCA Launches New Division for Arts Marketing
Chief Executive Officer
September 2015: JCA, Inc., a leading technology consultancy to nonprofits in North America, announces the launch of a new division, JCA Arts Marketing, to help arts and cultural organizations better understand their customer base, earn more revenue, and increase marketing efficiency.
Leveraging JCA’s acquisition last year of The Pricing Institute, JCA Arts Marketing extends the company’s core services offerings beyond pricing studies, house scaling, and customer behavior analysis to include CRM readiness assessments, segmentation strategies, and patron lifetime value analysis. JCA Arts Marketing consultants will continue to deliver outstanding results by combining years of industry-specific experience and data analysis informed by a unique suite of integrated analysis tools, including The Revenue Management Application and the new Segmentation Engine.
“JCA Arts Marketing is all about helping our clients use their data to better understand their customer base, increase their earned income, and improve the effectiveness of their marketing strategy,” says Steven Roth, President of JCA Arts Marketing and The Pricing Institute. “As a part of JCA, we have access to JCA’s wealth of experience with integrating applications and structuring information for meaningful analysis. Along with JCA, we expect to continue to develop applications that support improved marketing decisions for arts and cultural institutions throughout North America. We’re particularly excited about our new web application, the Segmentation Engine, which uses data drawn directly from a user’s CRM system to help arts organizations create customized, behavior-based patron segments for highly targeted marketing,” says Roth.
The Segmentation Engine was developed by JCA in conjunction with UK-based technology partner Baker Richards. JCA and Baker Richards also co-developed the Revenue Management Application (RMA), the first and only integrated pricing application that gives arts organizations real-time insights into revenue forecasting, pricing strategy, and dynamic pricing.
“What will differentiate JCA Arts Marketing from other arts marketing firms is our focus on providing customized, actionable, data-driven analysis to help our clients make informed decisions,” says Steve Jacobson, President and CEO of JCA.
“JCA Arts Marketing is my secret marketing weapon. They educate with their wisdom and research, they test and validate our assumptions, and their work empowers PNB to make sound revenue decisions,” says Lia Chiarelli, Marketing Director for Pacific Northwest Ballet.
“JCA Arts Marketing continues to be the industry’s most trusted, reliable, and creative consulting organization,” says Lisa Middleton, Director of Marketing for Lyric Opera of Chicago.
JCA Arts Marketing clients include such leading cultural organizations as: Cincinnati Symphony Orchestra, John F. Kennedy Center for the Performing Arts, Santa Fe Opera, Lyric Opera of Chicago, Pacific Northwest Ballet, Roundabout Theatre Company, San Francisco Museum of Modern Art, Spoleto Festival USA, Steppenwolf Theatre Company, Stratford Festival, and Theatre Development Fund.